AI lead capture
Every visit that reaches your website outside office hours and finds no one is a lost opportunity. Penny serves, converses and qualifies your visitors 24/7, leaving your sales team only what deserves their time: real opportunities.
A salesperson who never goes home
Penny is always available on your website. When someone arrives, it does not throw a cold form at them: it converses, understands what they are looking for, answers their questions and, above all, asks the right questions to know whether they fit what you offer. It does this at any hour, including late at night and at weekends, when your competition has the lights off.
And it does it with judgment. Penny qualifies every conversation: it detects the level of interest, the type of need and the urgency, and prepares the lead with full context so your sales team receives it already warm. No time wasted on the merely curious, no letting the worthwhile ones go cold.
Sells without burning trust
There is one rule Penny never breaks: it does not share prices. Negotiation and closing are human territory, not an assistant's. Penny clears the path (informs, qualifies, schedules) but leaves the value conversation to your team, who know how to build the relationship and propose the right solution.
That way the AI adds without subtracting: it captures more opportunities, filters out the noise and multiplies sales capacity without dehumanizing the relationship. Your team spends its time talking to those who can genuinely become customers, not chasing those who were just browsing.
How we put her to work on your website
Before serving a single visitor, Penny studies. Together with your team we build a knowledge base that belongs to your business: what you offer, how you speak, which questions your customers keep asking, what she should answer and what she should hand over to a person. You review and approve that content before it goes live: Penny answers with your information, not with improvisations.
Then we integrate her into your website, define together the qualification questions that separate the curious from the opportunity, and let her work. In the first weeks we review everything closely: we read real conversations, refine answers and adjust the script. AI lead capture is not configured once: it is polished through use.
What the service includes
The service covers the full cycle, not just the chat widget. It includes the conversational assistant integrated into your website with your branding, the knowledge base built with your team, the lead qualification logic, the delivery of every opportunity to your email or CRM with full context, and ongoing maintenance: conversation reviews, content updates and adjustments whenever your offering changes.
And like everything we deploy, it comes with the house behind it: the assistant runs on infrastructure we manage ourselves, with the same security, backups and monitoring we apply to our clients' hosting and systems. It is not a plugin installed and forgotten: it is an operated service.
Built for the reality of the Balearics
In Mallorca and the Balearics, a good share of your potential customers write neither in your language nor in your working hours. The German visitor compares options at eleven at night; the British couple asks on a Sunday; the local client wants a quick answer in high season, exactly when your team is swamped. Penny converses naturally in your customers' languages and makes no distinction between a working Monday and an August bank holiday.
That availability is a particularly good fit for businesses with seasonality and an international audience: tourism, hospitality, nautical services, real estate, activities. When the season squeezes, Penny absorbs the peak of enquiries and filters; when it eases, she keeps capturing those who plan months ahead. And behind her, a local team that understands that rhythm because it lives it too.
Frequently asked questions
Will Penny give prices or close sales for me?
No. By design, Penny never shares prices or closes the sale: it informs, qualifies and prepares the ground, but the value conversation and the close stay in your sales team's hands. The AI captures and filters; people convert and build the relationship.
How does my team receive the leads it captures?
Every lead reaches your team with the full context of the conversation: what they were looking for, what their need is, their level of interest and urgency. We integrate it with your CRM or current tools so nobody has to copy anything by hand and no opportunity falls through the cracks.
Will visitors know they are talking to an AI?
Yes, and that is how it should be. The assistant does not pretend to be a person: transparency builds more trust than pretence, and the conversation is just as useful. When an enquiry calls for a human touch, she says so clearly and hands the contact over to your team with all the context gathered.
What if someone asks something she doesn't know?
She admits it and hands over. Penny answers from the knowledge base you have approved; she does not make up facts to get by. If a visitor asks something outside that perimeter, she says so naturally, collects the contact details and passes them to your team. We prefer an honest "our team will confirm that" to an invented answer.
Which languages can she serve in?
Your customers' languages. Penny converses naturally in Spanish, Catalan, English, German or French, among others — especially useful in the Balearics, where a good share of enquiries come from international visitors. The knowledge base content is defined with you, and answers keep the same criteria across all languages.
Penny: AI for business
Penny is SYSBalear's own AI, built entirely in-house and working in production inside our own ERP/CRM. It is not a promise for the future: it is a digital colleague that already reads, understands, proposes and anticipates, 24 hours a day.
Discover it →AI automation and productivity
Every hour your team spends copying data, reviewing emails or filling in forms is an hour not spent on your business. AI takes care of the repetitive so people can do what only people can do.
Discover it →Private / on-premise AI
Making the most of AI should not force you to hand your data to a third party. We design private or on-premise deployments so your sensitive information stays in your house, under your control, without giving up an ounce of power.
Discover it →